Our journey began 10 years ago, as we traveled through villages and small towns across India, discovering the unique style and spirit of each place. Every artisan we met brought their own soul into their craft, no two designs ever alike, each carrying a piece of heritage within it. Hand block-printed cotton soon became our signature, a symbol of the timeless beauty and comfort that only handcrafted fabrics can offer.

Over the years, what has kept us inspired is the love and encouragement for our designs, which has allowed us to grow while staying true to our roots. As we celebrate a decade of JUGALBANDHI, our commitment remains unchanged—to showcase the rich artistry of local craftspeople and preserve the culture of our country.