Our Story
Our journey began 10 years ago, as we traveled through villages and small towns across India, discovering the unique style and spirit of each place. Every artisan we met brought their own soul into their craft, no two designs ever alike, each carrying a piece of heritage within it. Hand block-printed cotton soon became our signature, a symbol of the timeless beauty and comfort that only handcrafted fabrics can offer.
Over the years, what has kept us inspired is the love and encouragement for our designs, which has allowed us to grow while staying true to our roots. As we celebrate a decade of JUGALBANDHI, our commitment remains unchanged to showcase the rich artistry of local craftspeople and preserve the culture of our country.
With natural dyes, vegetable colors, and traditional weaving and printing techniques, we continue to create fabrics that are authentic, breathable, and versatile made for every season and occasion. In today’s fast-paced, technology-driven world, JUGALBANDHI stands as a bridge between tradition and modernity, curating styles that are soulful, timeless, and deeply rooted in heritage.
Revathy Unnikrishnan
Fashion with creativity and an ardour to explore new avenues sums up Revathy—the heart and soul of Jugalbandhi! A true fashion vanguard, her spark came from the idea of blending tradition with a touch of modernity, creating a style that feels both rooted and refreshing. What began 10 years ago as a small store and then a social media handle has today grown into a brand with two physical stores in Kochi and Trivandrum.
Jugalbandhi has since become a stage for local weavers and artisans across India to showcase their extraordinary skills. Revathy’s vision has always been about recognising and celebrating their craft, while infusing it with her own design sensibility to create magical ready-to-wear ensembles. The journey of the past decade is stitched together with passion, perseverance, and people—the artisans who create, and the women who wear Jugalbandhi with pride.
From Ajraks and Bagru Dabu prints to Kalamkaris, Ikkats, and handlooms, every piece is a fusion of tradition, history, culture, and modernity—crafted to celebrate the beauty and individuality of every woman who walks into Jugalbandhi.
Artisan Made Fabric
Artisans keep the traditional artforms of producing Indian textiles alive. Our fabrics are beautifully crafted by artisans all over India. Each artisan applies a unique touch of aesthetics to the fabric as it is individually crafted. By using fabrics created using age old techniques we empower and support the livelihoods of these skilled artisans.
Indian
Textiles
Indian textiles are an epitome of rich heritage and traditions. Dating back to 4000 BC, India’s textiles were so central to its identity abroad that in ancient Greece and Babylon the very name ‘India’ was shorthand for ‘cotton’. We pay tribute to these rich textiles, rooted in history that showcase distinctive fabrics, dyes, weaves, prints and embroideries in our creations.
Sustainability
At time when the gravity of environmental degradation is increasing tremendously, it is to work towards reducing carbon footprint and save our planet. We aim to foster change to the textile landscape by trying to reduce the environmental impact caused by various processes involved in the fashion industry. We take immense care in ensuring sustainability throughout all are process, from raw materials, production, packaging to every single point in the value chain until our products reach customers.
